Local isn't the new global, it's the same old local it's always been. And that's a good thing. Because, when you go beyond traditional domains, you open up connections with your customers in a way that .com just can't. If you had to choose between a website with a generic address and one that lets you know where it's from? You get the point.
You don't need to have branches all over the world to benefit from international domains. Many country code domains can be registered without a physical office. And with the local domain in your pocket, you will conquer the hearts of many.
So if you want Green Grapes winery to feel local to your neighbours, you could grab greengrapes.co.nz to promote your vineyard to their local foodies and you get found more easily via Google.
Protect Your Brand
It's not just about being found. Registering the right international versions of your domain is also a way to protect your brand from copycats and other dubious types.
Say you run an internationally successful winery in New South Wales, Australia. Sure, people from around the globe can find you at greengrape.com and greengrape.wine but, by grabbing greengrapes.au too, you can protect your reputation from imitators in Australia.
Get Creative With Trending Domains like .ai or .io
What is a .AI Domain? Everything You Need to Know
For companies that focus on artificial intelligence and deal with machine learning, getting a .AI domain is a no-brainer. It adds meaning and credibility to your brand’s domain name. Tech businesses can have names that imply they offer AI products and services.
What is a .IO Domain And Why Should You Consider One?
.IO domains are embraced by the tech and startup communities. IO is often associated in computing terms with ‘input/output’. And owes it’s uptake to this coincidental tech connection.
What is a .GG Domain Why is it Gaining Popularity?
GG is widely used in the online multiplayer universe as an abbreviation for ‘good game’. For many players, it is standard practice to type GG into the chat – like a virtual fist-bump.
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