What is a .ME Domain And Why It’s Great For Personal Branding?
The online world is a reflection of the offline world. Domain names are among the main building blocks of what we today refer to as online presence. They translate strings of digits (IP addresses) into meaningful concepts (website names).
What’s Up With .ME?
One of these top-level domains is .ME. It has been around since 2008. The .ME domain is the ccTLD (country code top-level domain) of Montenegro, a small Mediterranean country with the right to use it after restoring its independence in 2006. Fast-forward fifteen years and .ME has more than 1.2 MM domains under management and customers from over 200 territories around the world.
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How Individuals Use a .ME Domain?
.ME domains are synonymous with personal online presence. As such, they have been embraced by virtually anyone who is not afraid of unleashing their creativity while making a personal statement. Some of the most accomplished .me ambassadors online are Lea Verou, a renowned CSS expert, Daniel Eden, a product designer at Meta, and Brian Wong, a serial entrepreneur. Another important bit of digital identity is email. With the rise of remote work and side gigs during the pandemic, .ME comes in handy as a domain of choice for personal email.
How Businesses Use A .ME Domain?
One of the inherent abilities of the .ME extension is to easily create a messaging that pushes web users towards a particular action. Virtually every combination of an English verb and the word “me” is a short marketing message sent in a website link. Just think of how MEmorable domains like find.me, chose.me, and promote.me are. These catchy hacks are becoming increasingly important in a world where the customer attention span is narrowing. They represent an effective way to create a personal relationship with the customer. Join.me, an online collaboration tool, or diagnose.me, a platform for obtaining diagnosis use .me to explain what they do in only two words. Others like themify.me or drupalize.me are more innovative in naming but equally effective. Start-ups like li.me and id.me reserved relevant .ME domains on time to capitalize on the effective marketing message.
What are .ME Premium Domains?
Premium domain names are attractive .ME domains such as keywords and 1 to 2 character domains. These have a higher registration but regular renewal fee. They can be registered with .ME accredited registrars just like any other domain name. You select a premium .ME domain from the search results and add it to the shopping cart. The most popular users of .ME premium domains are Meta (former Facebook) with fb.me, m.me, ig.me, wa.me, and work.me. WordPress uses wp.me as the official shortener. PayPal has pp.me for personalized PayPal accounts.
Are some .ME premium domains more premium than others? Well, according to the .ME registry Premium Domain Report for 2021, 1 and 2 character domains are still in high demand and they account for over 70% of the registry’s premium domains revenue.
What Makes .ME Truly Global?
What makes it global is a multiplicity of meanings and universal acceptance. .ME is carrying meaning in English and being available for registration without any restrictions. It also has a similar meaning in other European languages like Italian, Spanish, and all South Slavic languages.
In China, adding “me” to the word turns it into a question, which is useful for domain hacks in Mandarin. For instance, ele.me, a Chinese food delivery startup acquired by Alibaba means “Are you hungry”? In the Middle East companies often use .ME domains when they want to highlight that they operate regionally. It is used by KFC, Vogue, and Pizza Hut, just to name a few. After all, .ME is about YOU!
Written by the .ME registry.
